Stop Attending. Start Dominating.
You've been showing up to events—now it's time to level up. In today's ruthless B2B and enterprise sales environment, companies that simply "attend" expos are bleeding budget while their competitors capture the high-value opportunities right in front of them.
This Isn't Another Theory Session
This masterclass delivers battle-tested tactics and methodologies that have generated measurable results across cybersecurity, AI, defense, and enterprise tech sectors. No more vague metrics like "collected 500 leads." You'll master how to architect event-specific KPIs based on real variables that matter for complex B2B sales: your target account list, enterprise sales cycle complexity, booth traffic patterns, competitive landscape, and deal velocity targets.
It's time to stop attending events and start owning them.
What You'll Master
Turn Expos into Lead-Generation Engines
Implement repeatable, field-tested tactics to dramatically boost your qualified sales pipeline.
Deliver Measurable Results
Lock in clear KPIs and executive-level reporting that directly proves event impact on your company's growth.
Boost Sales Velocity
Move beyond networking and engage with prospects through intentional, high-impact touchpoints.
Enhance Client Relationships
Use events as strategic engagement opportunities to solidify loyalty and unlock upsell opportunities.
Meet Your Instructor
Brooke Afick
Expos & Events Whisperer BizRock
For the last 15 years, I have supported companies turning passive conference booths into high-ROI revenue engines. I’ve spearheaded Event-Led Growth strategies for Fortune 500 companies across cyber, defense tech, AI, and IT, among them Waterfall Security, D-ID, and Mend.
I’ve witnessed how many opportunities are lost simply because the event methodology is missing. This masterclass is designed to provide the proven frameworks and tips to stop "collecting badges" and start closing deals.
If you are ready to stop the "hope and pray" approach to your event budget, I’m here to give you the skills and confidence to transform your next expo into a scalable growth engine.
Proven Expertise:
B2B strategies across cybersecurity, IT, defense, telco, retail, and AI
Elite Client History:
D-ID, Waterfall Security, Mend, Natural Intelligence, and more
Education:
MBA from Kellogg School of Management
Mentorship:
Techstars, G-CMO, InNegev VC, ONO Int
Your $295 Investment
Delivers Personalized Firepower
Limited to 8 Participants
It's a working session built for B2B and enterprise sales leaders. Every attendee receives individual attention and leaves with a dedicated playbook engineered specifically for their events. We work with you to build laser-targeted strategies for your next event no matter size or budget with customized KPIs, pre-event outreach sequences, booth engagement protocols, and post-event nurture flows tailored to your company's revenue goals and enterprise deal complexity.
Walk away with your personalized 90-day execution roadmap, or keep doing what you've always done and watch your competitors own the expo floor.
You can't afford to stay at this level. Not in 2026.
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